Swiss leader in online banking. Role: Head of art at Maxomedia Swissquote bank on their journey of a steady dynamic growth. The rebranding of 2016 inspires the update in communication: the guidelines, tone of voice, visual and strategic approach, product and global brand campaigns — and creative ideas! How to stand out and catch attention? How to translate leadership into visuals? How to stop explaining and start advertising?

	TAKE THE LEAD ON TAKE THE LEAD. Starting by taking over the creative lead on the Take the lead campaign — the first step on a journey of rebuilding the trust and reassuring the client with creative ideas and service. The fresh yet memorable look&feel and a functional communication device: invite the audiences into a relevant situation, and empower them to take the lead. Clear communication graphic guidelines for print and digital; templates, image world: a flexible system allowing the growth and development while staying authentic and recognizable, from a 250x60px banner up to the global campaigns — in 12 languages across over 40 markets.
	UPDATE THE CORPORATE COMMUNICATION. Step by step, introducing the new branding, new values and new human-oriented approach through new photo and video shootings and projects — and employer branding.
	LAUNCH NEW AWESOME THINGS. Proactively create and produce brave, ownable and beautiful ideas for the first Swiss bank to start trading cryptocurrencies, or the robotic-voice based campaign about human ambitions for ePrivate banking.   Pioneer with the typography-based Robo-advisor product campaign built entirely on a copy device.
	MANCHESTER UTD. SPONSORING CAMPAIGN WINS ARE DECISIONS 2017 The literal visual device of reverse narrative — to backtrack a winning goal to the each players' decision to take the lead, revealing the human and emotional background. A piece of work for everyone: the SQ team, the SQ chief management, the ManUTD team, Woop production — and a lot of stakeholders' and expectations management. WINA 2018 Swissquote + Manchester Utd. Wins are decisions Bronze 3 randomly given players filmed on-site in Manchester for exactly 20 minutes at once by 3 filming crews, and 3 body doubles in 7 matching locations in Switzerland, plus the archive footage, cut for full, 60", 20", 15" and 10" versions for online, TV and cinema — and over 37M views worldwide. MANCHESTER UTD. SPONSORING CAMPAIGN WINS ARE DECISIONS 2018 Once the take the lead decision moment established, go further and tap into the human withdrawal behaviors, to inspire traders to keep on deciding, again and again, just like the Manchester Utd. players do — and keep on trading. The first ever full LED screen walls production in Switzerland. On top of the familiar challenges and opportunities — it's the time to add context, beauty and dense action, directed by Cavemen guys and produced by Stories AG.

Wins are decisions. Step by step, idea by idea, decision by decision, win by win, to listen, to re-establish the client trust, to take the lead, to go further, bigger and better, towards the communication with a human language and look&feel. Go back.