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If energy saving went harsh way.
Role: Head of art at Maxomedia |
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Bundesamt für Energie promotes energy saving for small and middle-size enterprises via the Peik consulting platform.
Energy is money of course, but the business owners are already overtargeted and overexposed
with advertising and communication on all channels. |
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How to make the energy saving communication
less dull, boring, official and explanatory —
and make it stand out for the overfed audiences? |
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