The future comes anyways. Role: Head of art at Maxomedia myclimate is an NGO on their journey to compensate CO2 emissions and to run sustainability projects around the world. A call for total freedom to develop and run a brand platform campaign — with some existing conditions, really limited budget, wishes and visions of «for everything good against everything bad. How to create an awesome communication platform idea to work in all languages, medias, formats and occasions — overcoming the blindspot of manipulative environment porn?

You can't make a difference showing sad polar bears, melting icebergs and burnt forests: audiences ignore this and the whole doom discourse. LET'S CHANGE THE NARRATIVE. LET'S MAKE ADS. Create a gap between what you say and how you say it, and use this dissonance to drive attention. Imagine the future where the global warming has already happened, and how awesome it is going to be — and make this world a platform.  The future comes anyways. How it looks like, is on you.  A whole toolkit to enable myclimate to create ads internally thus saving money and time. A set of video ads for all medias from dOOH to YouTube. OK, IT WAS AWESOME. NOW, CHANGE THE TONE. Turn the myclimate own footage into a solid story in robotic voice — to be shown at Locarno film festival and wherever and whenever else. WINA 2019 myclimate Awesome Future Honorable mention KEEP IT AWESOME. GIVE THE VOICE. Find real climate activists, shoot on iPhone but with good sound and editing for the authentic content.

The future comes anyways. What concept you make of it — is on us. Go back.