The concept of a link.
Role: Head of art at Maxomedia
The 2019 pitch for employer branding campaign of swissgrid, the national and international power grid operator.
How to win a 3-years contract through linking
the company, its function and the existing brand communication
to the actual humans to make them want to come to work there?
MAKE A LINK.
The winning creative idea was simple:
as swissgrid makes links, links are essential,
come make a link with, in and to swissgrid!
Now it's a 3 years contract journey
of bringing the link-making idea to life:
the main video piece, 10 jobportraits,
quick iPhone-shot content pieces,
interactive banners where users were to make links
between questions and correct answers —
and to end up at the microsite.
MAKE THE LINK WORK.
The visual device
of links as actual cables
in the main
«Working at swissgrid»
video piece:
10 jobportraits of actual swissgrid employees from all departments,
as none of them is a professional speaker or ever been interviewed,
to get their own words about their own journeys,
in their own languages, in their working surroundings,
with their aspirations and the links they made —
to make it relatable for all prospective specialists.
JOURNEY GOES ON.
Follow up with interactive banners
with actual link-making
between job-relevant questions
and answer options.
Lead up to the profiling
landing page where the users
finish their profiling
and eventually apply
to swissgrid.
Every link is a journey:
From the pitch call — to the creative device insight —
to the content production, online ads, landing page and —
to actual humans joining swissgrid. Go back.
