The concept of trust Role: Head of art at Maxomedia CONCORDIA health insurance was a full-service account including all their retail print materials, CONCORDIA magazine and all print campaigns for the entire Switzerland and Liechtenstein. How to stand out on the oversaturated health insurance market where literally everyone show and talk the same?

OWN THE TRUST. Winning trust started with streamlining guidelines, image libraries, templates, typography and graphics, reinforcing trust at the look&feel level — and the orange ball as the ownable visual device. Strict and fixed, yet open and flexible for future extensions and updates on the way, with new themes, topics and sujets, including employer branding needs or sponsoring content. The whole marketing plan was developed, approved and steadily traveled step by step. SHOW THE TRUST. In the all-year daily TV-meteo sponsoring ads throughout all seasons and even for Christmas — the idea of trust falls as a visual device for the campaign, produced with Zeitsprung.co TV-METEO SPONSORING CAMPAIGN. Reinforcing the trust in online communication: Online videos produced for specific occasions, products, news and features — with the quirky twist to catch attention and stir discussions and flames for deeper engagement! ONLINE VIDEOS. Follow-up with big prints shot with Caspar Martig and other photographers. OUTDOOR CAMPAIGN.

The journey of winning the client's trust through overdelivering, building up on it, listening and opening the new opportunities to stand out and make a recognizable and measurable difference. Go back.