If energy saving went harsh way. Role: Head of art at Maxomedia Bundesamt für Energie promotes energy saving for small and medium-sized enterprises via the Peik consulting platform. Energy is money of course, but the business owners are already overtargeted and overexposed to advertising and communication on all channels. How to make the energy saving communication less dull, boring, official and explanatory — and make it stand out for the overfed audiences?

Go online and make ads do their job — get attention. Tapping into the common misconception of energy saving as a drastic and harsh measure, we create a visual device, a literal representation of a bully standing in the employees' way. ENERGY SAVING DOESN'T HAVE TO BE THIS WAY. Take the four most common businesses to make it relevant for each target audience persona, using tracking and digital twins — to drive clicks to the Peik landing page with direct access to the calculator and the call request. Shot with Photoby perfectly within the budget and timing to deliver 4 spots in 3 languages each for the price of 1 photoshoot.

Energy saving is a creative, client & customer journey exercise, to overdeliver the campaign objectives. Go back.