Delivery ping pong. Role: Head of art at Maxomedia Interdiscount, the largest electronics retailer in Switzerland invested a lot into delivery logistics and service, yet they were not the first ones in this classic «faster better cheaper easier» run. How to make a difference and stand out, while communicating delivery — on TV?

Metaphor becomes visual device. Elevate and transform the delivery ping pong into a functional memory construct, making it shine through execution: cinematic look, smooth editing, sound etc — everything came together! It's also a toolbox of templates for special offers and highlighted items, so they could quickly produce specific spots on the client side.

The ~800km long journey of a visual metaphor through budgets, timings, directors, production, 3 languages and edits  — to TV and other screens! Go back.